Compare the following metrics between each of your campaigns and set your text and email frequency accordingly. While your experience and intuition can help you schedule your email and text messages appropriately, there are other metrics that serve as useful indicators of how your customers are responding. #4-Let the data decide text and email frequency.

Make sure your messages are timely and your customers will be much more engaged. Also, consider a platform that allows you to schedule messages on a time interval based on the time of each customer’s last visit. Join with your customers in celebrating holidays, birthdays, sporting events, news events, etc. Is my message being sent at the right time? One easy way to schedule timely messages is by focusing on the holidays around the year.If segmenting your marketing list is not an option, keep your message and offers broad. If possible, segment your marketing lists according to interests and demographics so that you can send more specific promotions to more qualified recipients. Make sure you consider your recipients and send messages that relate to them. Does my message apply to my intended recipients? There is nothing worse than receiving a promotion that is not only irrelevant but couldn’t be used if you wanted to.Trust me, as they come to see you as a value provider they will not only welcome the emails and texts you send, they will seek out your business. Value doesn’t always come in the form of discounts send your customers tips, tricks, and useful items of information that associate value with your brand. Is my content providing value to my customers? Don’t get too hasty to pitch marketing propaganda without giving some down-right value to your readers.Here are three questions to get your ideas rolling: With that said, it’s not hard to schedule relevant, timely messages by asking a few important questions. An irrelevant, untimely message can do more harm than good. A relevant, timely message is often treated as a gift. Customers don’t hate communication, they hate spam.

#3-Frequency is directly related to relevance. Also track bad information such as bounced emails and text messages your text and email marketing client should do this automatically. Keep your lists clean by tracking customers who subscribe, unsubscribe. (For more information on email and SMS rules and regulations, click here: Blog: Everything You Need to Know About Text and Email Marketing Rules and Regulations.) The sooner you start communicating after collecting your customers’ data, the more likely they will be to recognize your brand. If you’ve done your job right, your customers will already be expecting communication. Furthermore, these lists need to be based on clear permission and consumer consent. It should be understood that these viewpoints are given with the assumption that your SMS and email marketing campaign was created with legitimate email and SMS marketing lists. #2-Get consent prior to scheduling SMS and email communication.īefore we dive into the frequency and the message, we need to make sure consent is in place. However, the better answer may be, “that depends on the message,” to which point you should keep on reading. On the flip side, less than monthly may not be consistent enough to get results. More than four times per month can be overbearing.

In an effort not to dodge the question with a “that depends on the business” excuse… we’ve found that the average business with regularly returning customers should contact their customers 2-4 times per month. SMS and Email Marketing Best Practices #1-How often should I text or email my customers?

With a good text and email marketing campaign you can start to grow your business. Here are seven key SMS and email frequency guidelines that will help you engage customers. How often should you text or email your customers? Let’s go over some SMS Marketing best practices. It also may have prevented you from sending texts and emails altogether. For most marketing directors, the fear of over-sending probably prevents you from sending a regular communication. There is a fine line between good marketing and knowing how many text messages are too much. Questions regarding text message and email frequency are some of the most commonly asked questions I get. Want to start emailing customers but are worried about sending too many? Don’t worry, you’re not alone.

Best time to send text campaigns